Mixed Reality Real Estate
A mixed reality platform for exploring Dubai's properties and landmarks through spatial computing.
Dubai's real estate market moves faster than its sales tools. Developers compete globally for buyers who may never visit a site before committing; the traditional showroom model cannot keep pace. The brief asked for something more rigorous than a render tour: a spatial computing platform that puts remote buyers inside the built environment, physically.
The platform centres on a high-resolution three-dimensional map of Dubai, navigated entirely through hand-tracking. No controllers, no menus: users reach, pinch, and move through towers and floor plans the way they would on a real site visit. Distance stops being a factor in the decision.
A multiplayer layer extends the platform beyond the individual buyer. Sales teams can host guided sessions for remote participants simultaneously, with agents directing attention, annotating the map, answering questions in real time, as they would on a physical tour. The same infrastructure serves event visualisation, tourism planning, and education.
The platform is hardware-agnostic, holding graphic fidelity consistent across headsets: a deliberate choice that makes it deployable at international property fairs, remote client meetings, and destination showrooms without requiring a specific device from the buyer.
"The brief was not to simulate a property viewing; it was to make distance irrelevant to the decision."
