Kick & Bass

The audience can smell a corporate template instantly. Our first job was credibility, a site that looks like it came from inside the scene, then a structure that guides visitors toward joining without ever feeling like a sales page.

The audience can smell a corporate template instantly — so we built something that looks like it grew out of the scene itself, then quietly engineered the conversion beneath it.

Beneath the art direction sits a deliberate funnel. Proof, mentors, and outcomes are sequenced to answer objections in order, so the membership call to action lands when the visitor is ready for it.

Proof, mentors, outcomes: sequenced in the order visitors need to hear them, so the signup moment lands when they're already ready.