Westend

The official website for DJ and producer Westend, built around releases, performances, and tour dates.

Digital Experiences Creative Direction Entertainment

A touring artist site lives or dies on currency and clarity. We designed Westend around the things that change most, releases and dates, and made them effortless to surface and update.

Motion that matches the set, energetic but never in the way of the information.

Digital Experiences

A touring artist's site has one job: make the right information impossible to miss. Every layout decision here starts from that premise.

Westend, featured — Latest releases given the spotlight, always current, always one tap from the music.

Digital Experiences

Performances and tour dates are treated as primary content, not a buried calendar. Fans find the next show fast; bookers find availability faster. The visual system keeps it all on-brand without slowing it down.

Digital Experiences

The visual system holds its ground across devices and contexts — energetic enough to match the music, restrained enough to let the work lead.

It finally feels like the official home the music deserves.

Westend is a professional DJ and producer with a growing international profile — the kind of artist whose reputation travels faster than any single platform can track. The brief was precise: build an official home that works as hard for a casual fan as it does for a promoter confirming availability. One place, always current, never in doubt.

Art direction came first. A touring artist's site earns nothing if it doesn't feel like the music — so we grounded every creative decision in the energy and precision of Westend's sound. The visual system is confident without being loud, designed to hold attention without distracting from the content it frames. Type, color, and motion are all working in the same direction: forward.

Releases and tour dates are treated as primary content, not afterthoughts buried below a biography. The information hierarchy was designed around the two audiences who matter most — fans who want the next show fast, and bookers who need availability at a glance. Both find what they need in seconds. Every layout decision was made in service of that speed and clarity, not against it.

The result is clean, fast, and unmistakably Westend — a digital home that scales with a touring career rather than getting in its way. Currency is built into the architecture: as the schedule shifts and new releases land, the site keeps pace without requiring a redesign. It's the kind of official presence the music deserves.

Client

Westend

Industry

Entertainment

Services

Digital Experiences
Creative Direction

Office

Dubai

Year

2024

Studio

HoopAI Creative Studio