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HoopAI’s Existence Platform Featured on It’s Nice That
May 28, 2026

HoopAI’s Existence Platform Featured on It’s Nice That

First Look: Diriyah Events, a Living Cultural Showcase
May 20, 2026

First Look: Diriyah Events, a Living Cultural Showcase

A first glimpse of the event production and experiential programming HoopAI is building across the UNESCO-listed At-Turaif district, ahead of its season rollout.

Diriyah: “The Home of Arabia”
May 12, 2026

Diriyah: “The Home of Arabia”

An identity for the birthplace of the Saudi Kingdom, rooting a world-class cultural destination in the architectural memory of Najd while projecting it toward an ambitious future.

Mar 12, 2026

Why the Wordmark Still Matters in an Age of Infinite Variation

Dana Bay: The Confidence to Let a Place Speak
Mar 03, 2026

Dana Bay: The Confidence to Let a Place Speak

Brand identity for a luxury coastal destination, translating the elemental character of the ocean into a mark, palette, and visual language built to last.

QNB: A World Cup Film Built on “Dream Bigger”
May 26, 2026

QNB: A World Cup Film Built on “Dream Bigger”

A film for the world’s largest sporting stage, built around the most-followed creator on the planet and football’s most iconic number ten.

Creative Boom Features HoopAI’s QNB World Cup Film
May 15, 2026

Creative Boom Features HoopAI’s QNB World Cup Film

On Designing With AI, Not Around It
May 06, 2026

On Designing With AI, Not Around It

Mar 26, 2026

Studio Director at D3 Creative Forum, Dubai

Empire Cinemas: A Visual Language Worthy of the Big Screen
Mar 18, 2026

Empire Cinemas: A Visual Language Worthy of the Big Screen

Creative direction, photography, and film for Empire Cinemas: content built to hold its own against the work it promotes.

Jun 10, 2026

HoopAI at Dubai Design Week. Panel: AI + Human Authorship

AlUla: Translating Ten Millennia Into a Visual Language
Jun 02, 2026

AlUla: Translating Ten Millennia Into a Visual Language

HoopAI produces the full suite of photography, film, and creative design for one of Saudi Arabia’s most storied destinations, letting the landscape set the terms.