Socialstats is built for artists and creators who want to understand how their social media is actually performing — not just what the numbers say, but what they mean. When the platform came to us, the challenge was familiar and urgent: a data-rich product that needed to feel effortless from the first scroll. We took on the home and pricing pages as a focused four-week engagement, with a single mandate driving every decision — make the product easy to understand and easy to buy.
The work drew on strategy, art direction, and UX in equal measure. Analytics platforms carry an inherent visual burden: density, complexity, the temptation to show everything at once. We resisted it. The home page was treated as an editorial argument — a clear, confident sequence that establishes what you get, why it matters, and why the product earns your trust, before a single number is thrown at you. Motion was deployed to explain rather than decorate, guiding attention through the data story rather than dressing it up.
Pricing is where most analytics products lose people. We treated it as a pure design problem — transparency and scannability as non-negotiables, with a layout engineered to answer the cost question before it ever becomes friction. The hierarchy was tuned so visitors could orient themselves at a glance and reach a confident decision without needing to hunt for information. Seamless developer handoff was a hard requirement throughout: every component, every spec, every interaction state was documented so the engineering team could build straight from what we delivered, without guesswork.
Tight scope, sharp execution — the kind of engagement where constraints become clarity. The result is a set of pages that give Socialstats a surface worthy of the product beneath it: precise, confident, and designed to convert browsers into believers.
