Trackstack is a UK software company built for more than 10,000 high-performance DJs and labels — the working professionals who treat music as a career, not a hobby. The platform handles the unglamorous infrastructure of that career: bookings, logistics, relationships, the messy machinery behind the sets. When they came to us, the product had matured well past its public presence. The site wasn't keeping pace with the community it served, and the mission — making the business of music less brutal — wasn't landing with the force it deserved.
We started upstream, with naming, voice, and art direction, before a single screen was drawn. The strategic work shaped a single organising idea: career growth, made simple. From there, brand design established the visual register — a system tight enough to handle dense product information without losing clarity or confidence. UX and product design carried that language into interface surfaces, sequenced so that a complex, multi-sided platform could be read and understood in a single scroll. Every section was structured to lead with outcome and let the features earn their place beneath it.
Media production closed the loop. Motion was calibrated to carry the energy of a live set without interrupting comprehension — purposeful rather than decorative. The type and colour system kept information calm and scannable even at its most layered. The result was a site that finally moved as fast as the artists it was built for: sharp on the surface, substantial underneath.
The engagement ran closer to the product than a typical web build. The relationship continued beyond launch with ongoing development support inside the Trackstack product team — a natural extension of work that had, from the start, been shaped around the product itself rather than around its marketing.
