Dana Bay is a premium coastal destination on the Arabian Gulf, built around the brand idea of 'Thirst for Life', an aquatic scene where heart, mind, and body are restored through water. HoopAI developed a dual-brand identity system covering both Dana Bay, the master destination, and Dana Beach Resort, its flagship luxury hospitality offering. Each sub-brand received a complete and distinct visual language while remaining coherent within the same family, the two systems sharing a structural grammar but diverging sharply in tone: one vibrant and communal, the other richly intimate.
For Dana Bay, the brandmark draws on the organic beauty of the Arabian Gulf: a fluid, coral-like icon rendered in a deep-to-aqua gradient, always paired with a primary Arabic wordmark and a proportionally smaller Latin counterpart. The signature graphic device, referred to internally as 'the waves', replicates the smooth, overlapping curve forms of the icon at scale, creating an immersive pattern system that animates covers, section openers, and environmental graphics without ever resolving into a repeating tile. The colour palette spans Deep Blue through Aqua Blue, Sea Green, Turquoise, and Sandy Gold, with precise CMYK, Pantone, and RGB breakdowns governing ratio and hierarchy across print, digital, and metallic surfaces.
Dana Beach Resort operates in an entirely different register. Its brandmark is an intricate calligraphic emblem inspired by sea corals and shells, crafted to read as a jewel in metallic finish, and specified in a palette of Light Sand, Raw Khaki, Warm Gray, Sea Green, Turquoise, and Shell Gold. Mood-texture photography, abstract fluid-art imagery, sun-on-sand bokeh, microscopic surface detail, anchors the resort's editorial voice, while structured black-and-white hospitality photography conveys premium restraint. Stationery, brochure spreads, room key collateral, and personal-care kits all apply the teal fluid-art motif against crisp white stock, producing a tactile luxury feel that extends seamlessly to environmental signage and staff uniforms.
The guidelines document the full bilingual typographic system, Gotham in four weights for English, GE SS Two for Arabic, with specified point sizes, leading values, tracking, and hierarchy levels for headline, subhead, body, and sign-off copy. An eight-column grid with 20 mm margins and 4.23 mm gutters governs all collateral layouts, with English copy left-aligned and Arabic right-aligned by rule. The scope of applications documented spans business stationery, brochure systems, print and outdoor advertising, website UI, reception and meeting-room environments, wayfinding signage, vehicle livery, uniforms, room keys, and branded merchandise: a comprehensive brand infrastructure for a destination of regional significance.
