Barns Coffee × E-Sports World Cup
A limited-edition campaign that made a coffee cup the trophy of the E-Sports World Cup.
Barns Coffee asked for a co-brand with the E-Sports World Cup that felt native to gaming culture, not a coffee brand cosplaying in it. The brief demanded fluency in both worlds, without either identity losing ground.
The answer was to treat the cup as the trophy. Hero compositions lit it from below against a battlefield haze, gold-accented Arabic and English lockups built to scale from a phone screen to tournament broadcast.
Nine compositions, one visual language — cinematic enough for the arena, precise enough for the shelf.
Nine hero compositions and a full suite of social verticals were designed to hold at portrait crop for feeds and at full-width for event display: the same asset doing both jobs without compromise.
The collector-cup format gave the campaign a physical anchor. Something fans would actually queue for.
The cup didn't just carry the brand. It became the trophy.
"Where the battlefield meets the café."




























