QNB
From street courts to stadium lights: a campaign built for the world's biggest stage
Dream Bigger with QNB is a flagship brand film for Qatar National Bank, made at the moment football's greatest tournament came home to the Gulf. The campaign builds its idea from the street up: a boy with a ball on a Doha court, a girl framing her world through a phone, young players stepping into the tunnel. Emotional scale earned before it's deployed.
Neymar Jr and Khaby Lame anchor the narrative at either end of the aspiration dial: two global icons, two registers of fame, brought together in a single diagonal split-screen. The Doha West Bay skyline is not backdrop but protagonist; the city itself the proof that bigger is possible.
The direction holds its ambition through restraint. Aerial shots give the film geographic authority; a bicycle kick caught at grass level, a macro of a match ball hitting turf, players reduced to silhouette against the blinding LED ring of the QNB perimeter boards: spectacle earned through precision, not added to it.
The finale was shot practical: fireworks over the bay and drone-light choreography above the stadium captured as real elements, not composited in post. It gives the closing frames a weight that pure VFX cannot buy.
Dream bigger.
