Ebhar arrives at a moment when luxury maritime leisure in the Gulf is no longer a niche pursuit. With growing appetite for high-end yachting experiences across Saudi Arabia and the wider region, the brand needed a visual identity strong enough to hold its own against international competitors while remaining distinctly rooted in the Arabic-speaking world. The name itself, Ebhar, meaning 'seas', set the terms: a brand built on the primacy of open water, movement, and the quiet confidence of those who belong at sea.
The brief called for a cohesive branding strategy that could translate across all touchpoints: from digital platforms and printed collateral to the physical presence of the vessels themselves. HoopAI approached the identity by looking first to the sea as a structural metaphor: its clarity, its depth, its capacity to carry weight and reflect light simultaneously. The resulting system draws on these qualities without resorting to the clichéd nautical iconography of anchors and ropes. Instead, the identity finds its register in restraint: clean forms, a palette pulled from actual water, and typography that carries the same poise as the craft it represents.
The photography campaign was developed in parallel with the identity work, treating the two as inseparable. Rather than staging the yachts in isolation, the shoots were conceived to show the vessels in their natural element: in motion, at rest on open water, caught in the specific quality of Gulf light at different hours of the day. The goal was images that prospective clients would feel before they consciously read: a sense of arrival, of space, of an experience worth seeking out. Every composition was considered both as a standalone image and as a module within the broader visual system.
Craft decisions throughout the project were guided by the principle that genuine luxury does not announce itself. The brand identity avoids ornamentation in favour of considered proportion and material intelligence. Logo forms were refined through multiple rounds of review against the actual surfaces they would appear on (hull markings, sail livery, embroidered soft goods), ensuring that what worked at small scale on screen held its character at the scale of a vessel moving through water.
The final identity delivers a system flexible enough to scale from a social media story to the full length of a superyacht hull, while retaining a singular, recognisable voice. Ebhar enters the market with the visual confidence of a brand that knows its own waters.
