Ayla

A complete bilingual visual identity for Ayla, built to travel across cultures.

Ayla needed a mark that could hold its own in two scripts: not a logo translated, but one conceived in both directions at once. Arabic and Latin carry different optical weights, different rhythms; the identity had to feel resolved in each, without compromise.

The brief extended beyond the mark itself: a complete visual system governing color, typography, layout, and collateral: everything needed to read as a single, coherent brand whether the page runs left-to-right or right-to-left.

Brand Identity

The palette was calibrated for range: sophisticated enough to signal restrained luxury, open enough to perform on white, on dark grounds, and in single-color print. The typographic pairing reinforced that dual register: modern in ambition, classical in authority.

Grid construction resolved the directional tension across applications. Layouts built to shift reading direction without the brand losing composure. Collateral, digital templates, and secondary elements developed as a system designed to grow.

A brand language born from water, light, and the promise of arrival.

Ayla arrived with a clear aspiration: to project elegance and professional credibility while remaining genuinely accessible to both English and Arabic-speaking audiences. The brief was not merely to design a logo, but to establish the visual logic that would govern every touchpoint, from print collateral to digital surfaces, ensuring the brand read as cohesive and considered at every scale.

The identity work began with the naming reality: a single mark had to hold meaning and balance in two scripts. Arabic and Latin letterforms carry fundamentally different optical weights, spacing rhythms, and emotional registers. Rather than treating the bilingual requirement as a technical constraint, the studio approached it as the defining creative opportunity. The tension between the two scripts became the source of the brand's character, resolved through a typographic system that feels deliberate in both directions.

Color and typography were chosen to carry the emotional freight that the mark alone could not. The palette was calibrated to read as sophisticated and restrained without slipping into coldness: a range that performs consistently against white, against dark grounds, and in single-color reproduction. The typeface selection reinforced the brand's dual register: modern enough to signal ambition, classical enough to communicate trust.

Application across brand materials was treated with the same care as the mark itself. Layouts were built on a grid system that accommodates the natural directionality shifts between Arabic and English content, so the brand never loses its composure when the reading direction changes. Business collateral, digital templates, and secondary graphic elements were developed to give the system enough range to grow without the identity fragmenting.

The result is a brand identity that does what strong identities do best: it makes the right impression before a single word is read. Ayla's visual presence is now consistent, memorable, and genuinely suited to an audience that moves between two languages, and two cultures, as a matter of daily life.

Client

Ayla

Industry

Retail & Luxury

Services

Brand Identity

Office

Dubai

Year

2024

Studio

HoopAI Creative Studio