F1 × Aston Martin Display Box

A collector's object engineered with the same obsessive precision as the car it celebrates.

Creative Direction Exhibitions & Booths Brand Identity Automotive

Aston Martin Aramco Formula One Team commissioned a premium display box for an exclusive team collectible, a physical object that had to carry the full weight of the Aston Martin brand without reading as merchandise.

The design draws on the visual grammar of the AMR23 livery: deep British Racing Green, precision-cut aerodynamic geometry, the material language of carbon fibre and machined aluminium. Translated into a hand-held format, resolved to the same tolerances demanded by the car.

Creative Direction

Every edge chamfered, every surface considered — the box was engineered to the same intolerance for approximation as the car it houses.

Creative Direction

Photography was directed to treat the object as sculpture: studio lighting isolating form against darkness, drawing edges the way you'd photograph an endurance car. Surface speaks without distraction.

"Speed, precision, and aerodynamic elegance, distilled into an object you can hold."

Creative Direction

Not packaging. A reveal sequence. The object inside arrives the way the AMR23 arrives on the grid: with total ceremony.

Aston Martin Aramco Formula One Team commissioned HoopAI Creative Studio to design a premium display box for an exclusive team collectible — a physical artifact that had to carry the full weight of the Aston Martin marque while feeling completely native to the language of motorsport. The brief set a high threshold from the outset: this was not merchandise. It had to read as a piece — something a team principal, a sovereign wealth fund partner, or a devoted collector would place deliberately on a shelf, and keep there.

The creative direction drew entirely from the visual grammar of the AMR23 livery: deep British Racing Green rendered at its most saturated, precision-cut aerodynamic geometries translated into structural form, and the dual material language of carbon fibre and machined aluminium carried through every surface decision. What makes that translation demanding is fidelity — the tonal relationships and edge treatments that define the car at race speed had to hold at the scale of a hand-held object, resolved to the same tolerances that the team's engineers apply to the car itself. Nothing was approximated.

Packaging was treated not as a container but as the first act of the object's presentation. Structural choices — the way the box opens, the reveal sequence, the tension between exterior restraint and interior detail — were considered as deliberate choreography. The object inside should arrive with the same sense of occasion as the car arriving on the grid.

Photography was directed to honour that logic. Rather than conventional product shooting, the studio approach treated the box as sculpture: controlled rigs drew light across its edges the way you would light an endurance-racing car, isolating form against a dark field and allowing surface texture to carry the narrative. The finished display box stands as a durable physical expression of performance engineering meeting premium design — an object that doesn't explain itself, because it doesn't need to.

Client

Aston Martin Aramco Formula One Team

Industry

Automotive

Services

Creative Direction
Exhibitions & Booths
Brand Identity

Office

Riyadh

Year

2023

Studio

HoopAI Creative Studio