For two flagship products, Skin Bleach Cream and Freckle Cream, we produced a pair of campaign films that share a world while each commanding its own distinct visual register. The brief asked for something beyond the typical beauty-spot formula: films that feel like life, textured by movement, light, and real social moments, with the product arriving at the emotional centre rather than as an afterthought packshot.
Beauty is structured around the arc of a single day experienced at full volume. The camera moves through sunlit exteriors, billowing chiffon on ornate stone colonnades, a vintage convertible cutting through golden haze, a rooftop burst of colour and laughter, before settling into the intimate quiet of a vanity ritual. The grade holds a warm jade-green signature throughout, using practical lens flares and shallow depth-of-field to keep every frame feeling like a stolen moment rather than a constructed set. The closing composite layers the iconic green tin naturally into the scene, making the product feel like it already lives inside the world rather than being placed upon it.
Freckle takes a cooler, more aspirational register. A teal-lit underground concert crowd establishes mood and scale before the film opens into a high-fashion editorial shoot set: giant vintage marquee letters as backdrop, bold red wardrobe, practitioner lighting rigs fully visible as a compositional choice. Intimate close-ups of fingertips pressing gently against skin punctuate the live-action, bridging naturally into fully animated CG sequences: infinite fields of rose-encased spheres receding to a vanishing point, a single luminous orb bursting open on a blush ground. These motion-graphics chapters translate the formula's science into sensation without ever reaching for clinical language, keeping the film anchored in feeling.
Across both films the editorial rhythm is generous, cuts breathe, music drives, and the product logic is embedded through performance and environment rather than copy-heavy supers. The result is two pieces that coexist as a campaign body: different moods, shared craftsmanship, and a unified belief that skincare at this heritage level deserves the same cinematic care as any luxury fashion house.
