Jazmin Wong

A bold, motion-led portfolio for a content strategist who lives at the front of culture.

Digital Experiences Creative Direction Motion Graphics Entertainment

Jazmin needed a home base that matched her output: quick, expressive, and built to be shared. We treated the homepage as the hero moment, a full-bleed statement that sets the tone before a single project is opened.

Jazmin Wong, featured — The opening statement: a bold, type-forward hero that introduces Jazmin with the confidence of a brand, not a resume.

Digital Experiences

The interaction model is the personality — hover states, weighted reveals, and cursor-reactive media give the page a pulse that no static layout could manufacture.

Motion is the through-line: interactions react to the cursor and reward the scroll.

Digital Experiences

The interaction model is the personality. Hover states, staggered reveals, and weighted typography give the site a pulse, while a disciplined grid keeps it legible. Playfulness with restraint was the whole game.

Digital Experiences

A disciplined grid holds everything together beneath the energy: the site earns its expressiveness precisely because the structure never wavers.

It finally feels like me on a screen, not a template I am fighting against.

Jazmin Wong is a creative content strategist whose work moves at the speed of the feed — and her digital home needed to match that velocity exactly. The brief was unambiguous: a personal site that carries her pace, her voice, her aesthetic authority, and is impossible to mistake for a template. We approached the project less as a portfolio build and more as an act of creative direction, treating the site itself as a piece of content in her own body of work.

The art direction came first. We established a visual language rooted in bold typographic weight and editorial restraint — the kind that reads as confident rather than loud. From there, we layered in a motion system designed to give the page a genuine pulse: media that reacts to cursor movement, type that lands with deliberate impact, staggered section reveals that reward the scroll without ever tipping into spectacle. The entire choreography was tuned so the site feels expressive and alive while a disciplined grid holds everything legible beneath the energy. Playfulness with restraint was the whole game.

Every craft decision connects back to how Jazmin actually works and how her audience actually encounters her. The homepage is treated as the hero moment — a full-bleed, type-forward statement that introduces her with the confidence of a brand rather than the modesty of a résumé. Project pages are built to be opened on a phone in one hand just as naturally as on a desktop edit bay, and the motion system carries accessibility commitments that ensure nothing breaks for users who prefer reduced motion.

The result is a site that behaves less like a CV and more like a live editorial object: current, shareable, and unmistakably hers.

Client

Jazmin Wong

Industry

Entertainment

Services

Digital Experiences
Creative Direction
Motion Graphics

Office

Dubai

Year

2025

Studio