NTDP
Exhibition design and event production for NTDP's landmark presence at LEAP 2024.
LEAP is the largest technology conference in the world by attendance, a floor where the most capitalised companies in the industry compete for seconds of attention. NTDP's brief was to hold its own in that environment while communicating something distinct: a public-sector body operating at the frontier, not behind it.
The answer was a sculptural spiral structure clad in dynamic LED lighting, a form with kinetic energy and an implicit upward pull. White and blue, the clean tones of NTDP's visual identity. Floating orb elements extended the sense of depth. The booth read as an object before it read as a stand.
Production was managed end-to-end, concept through on-site teardown, with the LED integration requiring close coordination between structural fabrication and the lighting and sound teams. The audio installation was tuned for clarity in a high-ambient-noise environment, supporting live presentations throughout the run.
The spatial sequence was intentional: approaching from the main thoroughfare, attendees encountered the spiral first as a silhouette, then as a lit environment, then as a space to enter. That progression, from form to atmosphere to interior, was the design.
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