Rooted, not imported
The identity, photography, and creative direction were developed together so the brand and the place would feel inseparable: a system that reads as belonging to Jeddah specifically rather than to a generic luxury category.
WorkJan 21, 2026
Zoya: Drawing From a City’s Architectural Memory
Zoya is a mixed-use destination in Jeddah built to feel rooted rather than imported. HoopAI drew on the city’s architectural memory to shape a contemporary gathering place with a visual language of its own.
